.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to getting billions in equity capital yearly, have actually brought up almost $360 thousand up until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn is due to market saturation, increased regulatory tensions, and also economical uncertainties.ADWEEK consulted with 5 VCs that continue to buy adtech firms, regardless of these obstacles, regarding what they are actually trying to find and also what they avoid. Possibly unsurprisingly, these financiers are targeting chances in privacy-focused modern technologies and industry-specific locations such as connected TV.